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by Mykl Roventine: Out & About

Social Media Related Events Icons


Image by ralphpaglia
Social Media Related Events Icons

Social Media Marketing Etiquette
Marketing through social media is considered an essential addition to your business. Through networking, you will be able to increase exposure to your website. However you must be careful when using different social media platforms. When using different social media, you must be sure to follow the guidelines set forth in friend requests and posting on others' walls.
When I first began my network marketing career, I began joining groups and adding friends from these groups I was joining. Everything I read on the "net" stated that Facebook was a social media marketing powerhouse. Yet, no one explained to me the way to make this marketing techniques work for my business. There is a rule of "etiquette" that must be observed when using social media to market a business or products. By following social media etiquette, you will be sure to gain friends and followers who may eventually convert to clients or customers.
My first experience with "when social media marketing goes wrong" was with an older lady I requested as a friend on Facebook. After, joining a work at home group, I requested various individuals from the group to be friends. A day after requesting her friendship, she sent me an irate email. In her email, she called me and everyone in my organization multiple names. She begged me to inform everyone that they were abusing their use of Facebook. She also stated that many of her friends had the same opinions and were sick of the unsolicited messages from different distributors in the company. I wrote her back and informed her that it was not my intent to harass her through the site. I was connecting with others of "like" minds, who may be interested but I was also looking to learn more marketing techniques from others in my field. She accepted my impromptu apology and we never spoke again to one another.
From that one experience (and a couple others), I learned about "how-to" and "how-not-to" use Facebook or other social media platforms to market. The lessons I learned are as follows:
1. Request individuals of similar interests or within the same organizations you are a member.
Through this process, you ensure that you and the requested friend have something in common.
2. After individuals have accepted your "friend requests", avoid sending unsolicited messages to others. When posting information, have individuals "inbox" you. This will ensure that they are interested and are accepting receipt of the information you were offering.
3. Use the event calendar to post information regarding website additions, information meetings and showcases. Invite all and those who are interested will have the option to attend. I always set a time limit to make the event appear to be for a limited time. This information can also be posted your wall.
4. When possible, correspond with your new friends (potential clients/customers) by making comments to posts or even just simply wishing happy birthdays or anniversaries. Even though this process can be time consuming, people tend to buy or show interests in things presented to them by people they know or trust. Relationship building is key.
5. Post often and be sure it is a mix of your business information and other information. I like to use motivational quotes, tidbits about my day or opinions about current events. Business only posting can turn individuals off.
Though, the bad experiences at the beginning set me back a little. I learned that it was all part of the business and it was a lesson learned. The same information that I am sharing in this article, I shared with a young lady who had been sending me 8 emails within an hour for over 5 days. I finally responded to her emails and informed her of how often they were being sent to me. She apologized but I also told her because of the multiple emails, it was a "turn-off" and I never read any of them. I continued speaking with her and shared the above hints to help her in her recruiting. The young lady thanked me and the messages stopped. Network marketing can be a daunting task, but if you remain patient and diligent, it will pay off. I absolutely believe that social media marketing is well worth the work, as long as you do it the right way.

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by thekenyeung

Social Media Marketing


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Reputation Management

Social Media Marketing With Twitter

"Internet Marketing" has really lead itself to become "Social Media Marketing" in my opinion. Unless you are using Google AdWords, placing ads, or publishing articles or videos, you are most likely on a social media website. This Web 2.0 is the new avenue and very exciting in terms of its creativity and low cost. The three main social media outlets that come to mind for most are Facebook, Twitter, and YouTube. I will share some of the secrets I've learned right here! To start, I'm offering some tips on leveraging Twitter for free leads to your site or product:

1) Market your profile to who you really are - Take time to edit the background and profile pic. Do not use a logo for your profile pic as Twitter is such a simplistic site that the few areas for personalization should be fully utilized. Choose a "nice smiley picture of your face" as Gregg Davison puts it.

Your Bio should also give a snapshot of who you are, not just what you're selling (if that is the case). People want to get to know you and your personality. They will cruise over one such as..."Internet marketing success, wealth creation coach, online entrepreneur that works from home. I love time and money, and the beach..." I mean it may grab a few, but the more I connect on Twitter, the more I see that. There has to be SOMETHING unique about you!

2) Find people to follow - At first as a new user, you simply follow interesting people (usually celebrities) and are not a part of the "conversation" that is Twitter. You must also follow users that have similar interests to you. Why? Because you might learn something from them, AND you then want to follow let's say 5 pages of their followers. Doing so means you are introducing yourself to targeted leads who themselves have already taken the steps to follow someone like you.

But remember, don't lead with marketing, just connect!

3) Get followers - This comes naturally with Step 2 above. When you follow people, they usually (if they're interested) will follow you back. If they don't after several days or weeks, go back and unfollow them to clean up your ratio. Now that you have an audience, your tweets on your great content are now much more effective. Be sure to always follow back someone who follows you as well, or they may leave you (see earlier).

4) Make the connection - Once someone follows you, you will want to send them a message, or DM in Twitter language. Again make it something to start the conversation, don't just hit them with a sales pitch or link. Turn off. You can include a link, but lead with a question or some other conversation starter. Now once you get a lot of people following you all day everyday, you will want to automate the process a bit. I have found Social Oomph to be very helpful in that regard. There you can add your account and as mentioned, automatically "follow back followers" and send a saved DM to anyone who does follow you. I highly recommend this!

5) Lastly - Have fun with your little 140 character posts. Don't always market and sell. People again are turned off by this. The rule I've learned is a 80/20 rule. 80% real life content (daily activities or interesting happenings, quotes, links to enjoyable content) and 20% marketing of you and your products.

For these Twitter tips to make sense in the bigger picture of this internet or social media marketing scene, be sure to click over to my site below.

Brett Haver

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